Virgil Abloh as Louis Vuitton’s Menswear Designer: What this means for you.


Virgil Abloh, the founder of the haute street wear label Off-White and a longtime creative director for Kanye West, will be the next artistic director of men’s wear at Louis Vuitton, one of the oldest and most powerful European houses in the luxury business.

He is Louis Vuitton’s first African-American artistic director, and one of the few black designers at the top of a French heritage house; Olivier Rousteing is the creative director of Balmain, and Ozwald Boateng, from Britain, was the designer for Givenchy men’s wear from 2003 to 2007.

Virgil’s employment is a testimony to Louis vuitton’s strategy to ‘hop’ on the trend of intermingling streetwear and luxury (a movement currently being dominated by Gucci) , and it is an acknowledgment on the part of the luxury industry that it must respond to contemporary culture in new ways.

Mr. Abloh could be the man to make Louis Vuitton men’s wear more relevant — and more visible — to the millennial generation. He was also named one of Time’s 100 most influential people in the world of 2018.

His story is truly a “Trust the process” story as he went from a Fendi intern to Kanye West’s Creative director to launching a Luxury streetwear line that has collaborated with presitigous brands like Nike, to being the Creative Director of the most valuable luxury goods brand in the world.

Whatever endeavour you are into now, things may not be happening as fast as you want to , but be patient and trust the process, because you will eventually see progress and before you know it , be overwhelmed by a level of success you did not expect.

Also , have a goal and do not be afraid to dream and aspire to be big, because that aspiration will motivate you to work hard and to be resilient in the face of failure. I am sure his road to success was not bump-free.

I cannot wait to see what his creative genius will do with the prestigious “LV” monogram.

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