A symbol of success: Self-branding.

Personal-Branding-1Photo credit: Fabrik Brands.

I am sure you have heard the saying that reputation is everything? What you are known for or associated with either raises or decreases your value in the public eye.

Below is a compelling argument as to why this is true.

Personal branding is the practice of people marketing themselves and their careers as brands — the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.

Prior to launching my brand Richmond, I made sure to portray myself as someone who is well informed and equipped in the areas of fashion through dressing appropriately , beauty through adopting effective grooming routines , perfumery through always smelling my best and in luxury goods through adequate research and networking. I can confidently say I achieved this goal.

Personal branding is more than more than a trademark or a stunning logo—it is how you present yourself online and offline to potential clients and customers. Your brand image is what you create to help build your business. Your personal brand centers around you as an individual.

With the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way you can stand out in your spheres of influence.

5 reasons why personal branding is important are:

  • Opportunity finds you
  • Online networking power: When you have a compelling personal brand, people find you interesting and desirable, so they are willing to connect with you.
  • Make new friends
  • Gets you hired

So please , make sure everything you say or do increase your brand value.



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